Your Name on Toast

What better way to start the New Year than with an utterly ridiculous/brilliant piece of web goofery/charity work. As the name suggests, Your Name on Toast takes the Million Dollar Home Page idea of 'paying for creative advertising on a site that will get lots of traffic' and does this through writing your name....on toast. It is also promising to donate all its profits to charity which makes it a socially-beneficial idea. I can feel the spin-offs/copycats coming already.....