Interesting article in the papers this weekend on Jeff Skoll (he of the Skoll Foundation and eBay fame) and his venture into the movies world: Participant Productions. Which is an effort to turn American moviegoers into passive grassroots activists....or something. Basically, movies with a message, but not so heavy-handed that the message gets caught in the throat as the audience members stagger for the exits, and not so dreary that no-one goes to see them. Interesting use of dotcom billions.....
Read the full article (in the Observer) here: Hollywood's new politics
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