Spring wisely and go Camp

A couple of things that might be of interest to readers from the tail end of last year (happy new year, btw: it was a very busy 2007 at the day job, but hopefully more GIB-related activity this year).

First up, the mighty Springwise and their "daily fix of entrepreneurial ideas" bring you the top 10 eco / sustainability ideas of 2007; personal favourites for me include Product Life Story Labels and Incentive-based Recycling, both of which have appeared in different incarnations over the years on GIB (particularly the latter, which could have its own microsite if necessary....).

Secondly, Social Innovation Camp is coming to, well, Bethnal Green in East London. Was chatting to Paul Miller and Anna Maybank about it earlier, and it sounds like it could be a good event, focusing particularly on using new tech to solve social problems. Here's how you can contribute....

More on the latter to come nearer the time. Happy ideating....

Zipcar: entering my world

On wet and windy Tuesday mornings, my focus is not always 100% as I wander from bus to tube. But this morning, I was roused from my torpor by the sight of people with ZIPCAR on their jackets in bright green writing. It's always nice when something you write about becomes a reality in your world....and this morning brought back memories of having covered Zipcar and Flexcar in articles on the Global Ideas Bank 7 or 8 years ago. In fact, it seems amazing that it has taken it this long to really hit the UK in any concerted way, but is now a genuinely viable option for Londoners to take advantage of (as well as those of you reading in Boston and Chicago).

Basically you pay an annual fee, and then get charged on an hourly or daily rate on top. Including insurance and everything though, it is cheaper than hiring a car a couple of times a year....though I wonder if there is a scrum around particular time of the year (Christmas). Particularly for the Minis or BMWs ;0)

Also interesting to see how they've split it definitively for personal and business use, the latter being a distinct option for (smaller) companies wishing to retain flexibility but also tick green boxes and not have to adminsiter a company car fleet. Will be interesting to see if it can take off here....

Making your idea stick

Madetostick

 

 

Guy Kawasaki has a great interview/discussion of a new book which should be on the bookshelf of all inventors/entrepreneurs in the coming year: Made to Stick: Why Some Ideas Survive and Others Die (NB - not yet available in the UK, but coming soon...). It's clear that it has connotations/lessons for marketers and brand creators, but there is also no reason why much of this couldn't apply to social inventors, and other types of idea.

 

 

Apparently, there are six key principles to an idea becoming 'sticky'; as the authors put it:

"For example, JFK’s idea to “put a man on the moon in a decade” had all six of them:

  1. Simple A single, clear mission.

  2. Unexpected A man on the moon? It seemed like science fiction at the time.

  3. Concrete Success was defined so clearly—no one could quibble about man, moon, or decade.

  4. Credible This was the President of the U.S. talking.

  5. Emotional It appealed to the aspirations and pioneering instincts of an entire nation.

  6. Story An astronaut overcomes great obstacles to achieve an amazing goal."

So there you go: SUCCES (sic) will come nice and easy....I have to say I respect the authors for not simply adding a seventh principle beginning with an S....
There are some other interesting points as well. A few quotes to chew on:

"Bottom line, there’s less evangelism than there probably should be."

"People in their 40s have MySpace pages. That can’t be good and it might leave room for a hipper niche player."

"No one teaches engineers or entrepreneurs or chemistry professors how to make their ideas stick"

"Our book was written for a type of problem, not a type of person. The problem is this: When you have an important idea, how do you communicate it in a way that has impact? How do you construct a great idea?"

All good stuff: and worth trying Guy K's 'stickiness aptitude test' as well. What score will you get in your SAT?

Springwise

It's been a while, and much to catch up on, but wanted to start with a new addition to my "blogs to watch"....which is Springwise, a site of new business ideas for entrepreneurial minds. I signed up for the Non-profit / Social cause feed, and instantly received posts about 10 great projects....including:

- the Playpump
- low cost flat-pack coffins for emergency situations
- Mobile schools (from Belgium...)
- Mobile libraries (in Brazil)

and so on....what a great find. Ironically, Springwise is an offshoot of Trendwatching, which I suppose goes to show that I wasn't really....

Skoll World Forum of Social Entrepreneurship (part 3)

And finally...just to round up the final day (hope this has been at all interesting to anyone!):

DAY THREE

Opened with a discussion of what a 'social stock exchange' might look like / whether we want one....chaired by Peter Wheeler, chair of Futurebuilders (and the Young Foundation), and featuring Muhammad Yunus, who founded the Grameen Bank, which is widely regarded as one of the foremost social inventions (microcredit that is) of the last fifty years. Plus Ron Grzywinski and Celso Greco (apologies if spelling is awry, who also do stuff in this area....in the US / Brazil)

[See articles here on the Global Ideas Bank about Grameen]

Too much to blog here, but lots of interesting stuff (and entertainment value from Peter Wheeler). Including Yunus' view of the 'social business enterprise' (SBE) + the importance of judging by quality (and the concept of a "non-loss, non-dividend company"; an interesting spin on the non-profit label). Celso Greco preferred the idea of "social profit"....the whole conversation had a feeling of IT'S WAY TOO SOON TO BE TALKING ABOUT THIS AND THE WHOLE THING IS A DISTRACTION AT THIS POINT, but was interesting nonetheless. One nugget from Yunus was: "not knowing something is a blessing - you start from a clean slate and your logic starts from a clean slate"; that appeared to me to be a pointed reference to simple translation of business/capital investment models to the social sector....

Next I went to a seminar called Making Misery Matter, given by Douglas Holt....this was about how to brand cultural movements, and was an interesting, if very academic, view of how brands work, and how movements get going (what Holt termed 'moral movements'). He put forward the idea that it is cultural (rather than social) entrepreneurs who make macro change to ideology and institutions. He then discussed how to create these movements (or be a cultural entrepreneur)....taking sideswipes at Bono, Make Poverty History and others as he went....basic point is that the spokesperson has to be from the people suffering the problem, to make it real and authentic....then there are various 'injustice performances' along the way and, hey presto, you have yourself a cultural movement. Well, not exactly, but you get the gist.

Finally, there was the Q&A session which, somewhat laughably, had four panel members speaking first, so the Q&A was only 15 minutes (and then only because someone from the audience courageously interrupted). There was some interesting stuff from the panel, so it was a bit of a shame they were used in this place in the schedule...including Matthew Bishop of the Economist saying that for social entrepreneurship to be 'proper' entrepreneurship, it needs to have its share of failures and high risk activity. Jackie Khor from the Rockefeller Foundation said "definitions may be confusing but it is success that makes the difference"; the guy from the Milken institute (Glenn Yago?) said that the "way you get a level playing field is with a bulldozer" (nice).

The final wrap then took place (with Stan Thekaekara (spelling?) posing the question "what was the return on the investment of this conference?")....with the stand out phrases being: "unless we can take this out of the room and down to the grassroots, then it will not be worth it" and "social entrepreneurs par excellence, people of the community" (in reference to the Adivasis, who gave their reflections).

All in all, a worthwhile time had by all. You can see / find out more here, and I promise not to blog anymore about it..... ;0)

Skoll World Forum of Social Entrepreneurship (part 1)

Last week, I spent three days in Oxford at the Skoll Forum for Social Entrepreneurship, a three-day shindig at Oxford's Said Business School. A wide range of speakers were there, including "the man who used to be the next President of the United States", Al Gore; Robert "what is wrong with today's society is its obsession with celebrity" Redford (shoehorned in as a social entrepreneur himself....OK, so it's a broad church, but Sundance is pretty cool); Muhammad Yunus of Grameen Bank fame, Noreena Hertz and many more.

Its focus was primarily on finance, which lent it a particular feel (at times, like a US asset management conference) but there was inspiration and information packed in as well, particularly in the fringe events and the dedicated seminars. It's an interesting field at the moment: lots of innovations and developments, but also differences of opinion, of definition, of focus, of value....so it's an interesting place to be.

I'll (retrospectively) blog about the main two days shortly, but just to give an overview of the opening session first up:

DAY ONE:

Began with the Adivasis playing music to welcome people into the main hall. Then an intro from the business school's dean, Anthony Hopwood, who told us that 30% of students there now take a social entrepreneurship module.

Jeff Skoll (serial entrepreneur, philanthropist and, according to Ben Kingsley last year, a human silk route) then introduced the forum, saying that "social entrepreneurship is not a passing fad but an international phenomenon" and that this field was where "rebellion is being defined in the 21st century". He also talked about something which the Global Ideas Bank has always believed in: that social inventors and entrepreneurs have two types of power: the power to work directly on the problem they are aiming to solve, and the power to inspire.

Next up was Bunker Roy, the founder of the extraordinary Barefoot College. I won't say much here, but you should look at the site and get inspired. He talked about redefining the very idea of 'professional', so that if you have (indigenous) knowledge and skills, you are a (barefoot) professional, and that this is "far more valuable than any paper qualification" (always a nice thing to be heard at one of the world's leading academic institutions!). He also talked about legitimate, local knowledge, rather than taught knowledge....and had some nice party pieces about World Bank reports (which they use to make communication puppets) and the quotable "never let school interfere with your education" (who did he take that from?). Finally, something we could all listen to, when thinking about social change: "only if it is community-managed and community-owned will the solution be sustainable and have a lasting impact".

Moving swiftly on, we had Noreena Hertz, of globalization writing fame, and Ian Goldin, of deputy something at the World Bank fame. This was a bizarre session, which ostensibly was a conversation about how governments and business could help encourage or facilitate social entrepreneurship. Somewhat inevitably given their areas of expertise it went on to international development and globalisation...and neither seemed to know much about the subject of the forum...particularly Hertz, who floundered somewhat in the Q & A, and came up with some marvellous lines (addressing the "level to which the playing field is unlevel" and talked of "disembedding" things....). Hey ho: both obviously know their stuff...but maybe at another event?

Then came the highlight of Wednesday evening: John Elkington, David Blood and Al Gore (memorably introduced by Jeff Skoll with the line, "some vice-presidents spend their time quail-hunting with friends...or just quail-hunting their friends"). Blood and Gore, as they are affectionately known, have started up Generation Investment which aims to counter the short-term mania in markets (so not announcing its profits before three years are up) and not look at value through a purely monetary lens. So they evaluate the businesses they invest in based on sustainability too, on the basis that "sustainability will drive business over the next 50 years" and those that pre-empt this will do best. There was much talk about internalising the externalities as well...so things like the environment are directly factored in....They also discussed the spectrum of return (purely social/philanthropic at one end, and purely financial at the other) they think of.

Gore was excellent, and very entertaining, with the occasional sideswipe at the current US administration and reference to his current status (well prompted by a question from the floor by a self-confessed "impudent Scot"). And excellent because he and his partner Blood were concise, eloquent and unevasive with their answers....

Next up was Robert Redford who, as I mentioned above, talked of society's obsession with celebrity which, seeing as that was really the main reason he was talking, was rather ironic. To be fair, Redford has been committed politically and in his film career, and the Sundance Festival (and film workshops etc which it does) have been a force for good, both with documentaries and in revitalising independent and, to a degree, world cinema. He also resisted the definition being thrust upon him of social entrepreneur, saying simply that "I resist definitions", although there was a link with earlier words when he mentioned that his education took place outside of the classroom...

So an interesting opening. Almost four hours straight without a break, but everyone just about made it through to the reception for the most important part of any conference/event: the networking over a drink.

Ben, Jerry and other stories

I met with Ben and Jerry's UK the other day, and was amazed by the huge range of projects they are involved in supporting, everything from caring dairies to a climate change college to the National Blood Service. Interesting to get a take on the different ways in which companies can (and are) getting involved in the CSR agenda, and how some receive more coverage for their work than others and more (arguably) than, at times, they might be due/deserve through impressive marketing or capturing the zeitgeist. That's the challenge for companies out there now.

Other stories that have intrigued this week? Well, everything from an African project using the sun to sterilise water to China introducing a chopstick tax to help preserve forests, to green beer and green skiing, to new donation techniques like NSPCC/MSN's search engine and the Funding Network (of which, more soon).....

In our next exciting episode, we'll ask the key question everyone is asking: why do Americans use the word 'burglarized'?


True work-life balance: a sad story

Moving piece in the Times yesterday, about the CEO and Chairman of KPMG being diagnosed with brain cancer, and what he set out to do in his final three months. In a very accountant-like-mindset, he set out to resolve (or 'unwind') all the relationships he felt were important (having done a kind of concentric circle mapping exercise from wife, and family outwards). this he mostly seems to have achieved, and it is interesting to read about this process in the extract from his book (snappily titled Chasing Daylight: How My Forthcoming Death Transformed My Life ).

But it's also incredibly sad for another reason: that it took such an event to  make him readjust his priorities, and have the kind of realisation he did.  As he notes in the course of the extract, he was  telling his employees about the importance of work-life balance without having any himself: there was a severe disconnect between what he "knew" was 'right', and what he did, it seems. Obviously, he enjoyed work, and enjoyed working hard, but he clearly didn't enjoy missing time with his daughter / his wife / his friends etc. It's extraordinarily sad to read:

"I experienced more Perfect Moments and Perfect Days in two weeks than I had in the past five years." [see piece for how he defines these moments/days of happiness]

It's a curious thing, really; that people need a big wake-up call to put things in perspective, and realign in terms of importance.  And this isn't a smug sermon from someone in the social sector whose work is therefore rewarding/worthwhile etc.  This sector's work-life balance is sometimes even more skewed due to personal investment and commitment, albeit values rather than profit-led. So a piece like this is a helpful reminder that  an awareness of death/your mortality can actually reinvigorate your life, and give you a renewed sense of purpose about what you want to achieve, and what you are doing it all for. And everyone can do with a bit of that every so often.

My wake-up call came  in two stages: one, when the founder of the Global Ideas Bank, Nicholas Albery died suddenly in 2001 - he'd achieved so much already in his life (by the age of 53, bizarrely the same age as  the KPMG CEO above....) and inspired so many...

The second was , shortly after, when someone close to me almost died in the Greek ferry accident a few years back. They were my age, and the feeling of needing to grasp every opportunity, to take every chance was almost all-consuming at the time.

So, in a week where the combination of BT's idiocy,  work-related pressures and  volunteering commitments have pushed the stress levels upwards, it was good to have a gentle push to keep things in perspective.

CSR: corporate social responsibilty

I was quoted recently as saying that, in the world of social innovation and social entrepreneurship, there was a "tendency towards convergence"....by which I meant that charities were moving in the direction of earned income (to achieve sustainability) and that companies were heading in the direction (to achieve various goals) of social and environmental responsibility. And the middle ground contains things like charitable trading arms, social enterprises (as a narrowly-defined legal structure) and corporate social responsibility schemes...

CSR has generally got a pretty bad rep, and with some justification. Either charities put up charities for nomination (favourite charity of the year and so forth) or just gave money/stuff to charities they liked. Nothing wrong with that, of course, but it achieves far more when it is relevant to the organisation, either because there is buy-in from the employees (i.e. they have a sense of ownership of it, perhaps havng generated it themselves (rather than it being chosen)) or because it is relevant to the company's overall objectives.

It's an area I'm very interested in: the more forward thinking companies don't just see this as a section for their annual report, but are placing it at the heart of their activities, in the knowledge that the world is moving in that direction. Any company which isn't seen to be GENUINELY committed to such work will increasingly have trouble recruiting (particularly given the increasing pressure on graduates / twentysomethings to have a job that is rewarding/they enjoy etc), and be more likely to be targeted by campaigners or be behind the game and miss out on competitive advantage.

There's an interesting aside in the social innovation survey (see previous entry) I mentioned yesterday about the gold-plating attitude: companies funding a project, then pulling out and expecting charities to continue with it without any such ongoing support....which is both unrealistic and unfair. Increasingly, long-term relationships and, increasingly, genuine partnerships will be the way forward: a combined forces approach, rather than the altruistic, philanthropic "here's what business can do for you". It works both ways...

More on this in the future, but I'd be interested to hear of people's a) ideas for new CSR schemes and b) great CSR stuff they've heard of....

Giant catch-up

Well, it's been a while people and, to steal from the great philosopher Garfield, it would take two of me to be more tired....but it's all been exciting, and there's a whole truck-load of things/ideas/event/interesting bits and bobs to blog:

- I spent a couple of days on an Ideathon. What's that, I hear you cry. Well, basically, it's a Unilever-sponsored CSR scheme that aims to use corporate brainpower rather than financial muscle to help charities. A charity brings a business problem, and a crack team work through the problem over a couple of days and then report back with their solutions/ideas. As part of said crack team, I have to say it was a fantastic experience, and, though I can't say which charity it was concerning (because then I would have to kill you ;0) ), I think what was presented back was remarkably coherent and robust. We shall see.

- The day before that, I'd also had my brain squeezed at the launch of Launchpad, the institution-creating wing of the Young Foundation. The theme for the brainstorm was the Olympics and health, and a good time was had by all, fuelled by energy bars and, in an appropriate sporting manner, half-time oranges. My superpowered group included Rowena Young, of the Skoll Centre for Social Entrepreneurship, and I'll be blogging the Skoll World Forum in due course.

- The Power Inquiry came back with its reviews on how to reinvigorate political debate and participation. Including lowering the vote to 16, which Gordon Brown appeared to back in a later article....

- And while we're on Gordon Brown, there have been calls for him to make his next budget a carbon budget....and if you feel passionately on that subject, you can take part in a community-computing grid-type effort from the BBC on climate change

- You can vote for the Designer of the Year here. Might I suggest Cameron Sinclair, for this reason.

- Check out the Formula One type green fuel cars

- See the Australian Ideas Festival

- And submit your own ideas to the Global Ideas Bank ;0)