I met with Ben and Jerry's UK the other day, and was amazed by the huge range of projects they are involved in supporting, everything from caring dairies to a climate change college to the National Blood Service. Interesting to get a take on the different ways in which companies can (and are) getting involved in the CSR agenda, and how some receive more coverage for their work than others and more (arguably) than, at times, they might be due/deserve through impressive marketing or capturing the zeitgeist. That's the challenge for companies out there now.
Other stories that have intrigued this week? Well, everything from an African project using the sun to sterilise water to China introducing a chopstick tax to help preserve forests, to green beer and green skiing, to new donation techniques like NSPCC/MSN's search engine and the Funding Network (of which, more soon).....
In our next exciting episode, we'll ask the key question everyone is asking: why do Americans use the word 'burglarized'?
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